Are we focused on improving our performance or selling a process?

Are we focused on improving our performance or selling a process?
I have been doing some research on the Scrum.org site to get more information about the certifications. On their home page I spotted a forum thread about the differences between the Scrum Guide and the Scrum Primer, two different documents provided by Scrum Alliance and Scrum.org. You can find and read the article here. I ...